How to Build a Press Kit That Gets You Coverage

How to Build a Press Kit That Gets You Coverage | ContactJournalists.com :root{ --cream:#F6F3ED; --card:#FFFFFF; --ink:#15141A; --ink-soft:#5B5867; --purple:#6C4CF0; --purple-dark:#4F35C4; --purple-tint:#EFEAFC; --border:#ECE8DF; --shadow:0 2px 6px rgba(20,15,45,.04), 0 12px 32px rgba(20,15,45,.06); --radius-lg:24px; --radius-pill:999px; } *{box-sizing:border-box;} html{scroll-behavior:smooth;} @media (prefers-reduced-motion: reduce){ html{scroll-behavior:auto;} *{transition:none !important; animation:none !important;} } body{margin:0; background:var(--cream); color:var(--ink); font-family:'Inter',sans-serif; font-size:18px; line-height:1.75;} a{color:var(--purple); text-decoration:underline; text-decoration-color:rgba(108,76,240,.35);} a:hover{color:var(--purple-dark);} a:focus-visible, button:focus-visible{outline:3px solid var(--purple); outline-offset:3px; border-radius:4px;} .wrap{max-width:760px; margin:0 auto; padding:0 24px 100px;} .topbar{max-width:760px; margin:0 auto; padding:28px 24px 0;} .back{display:inline-flex; 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align-items:center; gap:9px; background:transparent; color:var(--ink) !important; text-decoration:none; font-weight:700; font-size:15px; padding:12px 20px; border-radius:var(--radius-pill); border:1.5px solid rgba(21,20,26,.25);} .btn-row{display:flex; flex-wrap:wrap; gap:12px;} .faq-item{border-bottom:1px solid var(--border); padding:18px 0;} .faq-item:last-child{border-bottom:none;} .faq-item .q{font-weight:800; font-size:18px; margin:0 0 8px;} .faq-item .a{margin:0; color:var(--ink-soft);} footer{max-width:760px; margin:20px auto 0; padding:24px; text-align:center; color:var(--ink-soft); font-size:14px; border-top:1px solid var(--border);} ← Back to Blog Done-For-You PR 📅 29 July 2026 ⏱ 10 min read 👤 Fortuna How to Build a Press Kit That Gets You Coverage What to actually include in a press kit or online newsroom so journalists have everything they need to say yes quickly, without chasing your brand for basic assets. Connect: in X ig Short on time? Here's the fast version What's the single most important thing in a press kit? Accuracy and accessibility. A journalist needs to find and use what they need within seconds, without chasing you for anything. Do I need a fancy website for my press kit? No. A simple, well-organised page on your existing website is usually all that's needed. Need publicity fast? WhatsApp us on 07822 002670 and we'll tell you honestly what's realistic and how quickly we can get moving for your brand. F Written by Fortuna, founder of ContactJournalists.com I spent seven years building It Really Works Vitamins as a solo founder, starting with nothing more than a logo I commissioned on Fiverr and a spare room full of stock. There was no PR team, no agency on retainer, and no one else to share the workload with. Over those seven years I grew it into a multi-million dollar brand before selling the business in 2022, and press was one of the single biggest levers in that growth, with genuine, unpaid coverage in Forbes, Men's Health, ShortList/Coach and the Evening Standard. ContactJournalists.com exists to bring that same real, lived experience to other founders, now run on behalf of clients across wellness and well beyond it. Forbes Men's Health ShortList / Coach Evening Standard Brands we already support with done-for-you PR: Yourpilla.com MobileAccountants.com AdvanceHomeHelp.co.uk RateGame.io Contents Why journalists abandon brands without a press kit What to include The founder bio and quote bank Where to host it Keeping it updated Common mistakes How we build this for clients People also ask Final thoughts 🚪 Why journalists abandon brands without a press kit A journalist working against a deadline doesn't have time to chase a brand for basic assets, a decent logo, a founder headshot, a couple of lines of accurate background information. Guidance from Prezly's guide to contacting journalists makes the point plainly: a media professional who has to chase a brand for the basic building blocks of a story will often simply move on to a source that made it easy. A press kit removes that friction entirely. 📁 What to include A useful press kit covers a founder or spokesperson bio, a short and a long company description, high-resolution logo files, a founder headshot, a handful of product or service images, key facts and figures, and links to any existing coverage. It doesn't need to be elaborate, but it does need to be accurate, current, and immediately usable without any back-and-forth. We build this for our clients As part of our done-for-you PR, we build and maintain a founder bio and quote bank so journalists always have what they need to say yes quickly. Human-led outreach Founder bio & quote bank £249/month WhatsApp 07822 002670 Apply for done-for-you PR 🗣️ The founder bio and quote bank Beyond the basic assets, a well-prepared spokesperson has a small bank of ready-to-use quotes on the topics most relevant to their sector, so a journalist working on tight deadline can drop in a credible line without waiting for a reply. This single asset is one of the most underrated tools in a fast-moving press relationship, since speed of response is often the deciding factor in whether a brand gets included in a time-sensitive story at all. 🌐 Where to host it A simple, dedicated page on the brand's own website, sometimes called an online newsroom, is usually the most practical option: easy to keep current, easy to share a single link to, and it doubles as another page search engines can index. It doesn't need a separate platform or expensive tooling, just a clear, well-organised page that a journalist can find everything on within seconds. 🔄 Keeping it updated A press kit with outdated figures, an old logo, or a founder photo from years ago undermines the credibility it's meant to build. It's worth reviewing and refreshing it every few months, particularly after any significant milestone, rebrand, or change in leadership, so it always reflects the current, accurate state of the business. Need publicity fast? WhatsApp us and we'll help pull together the essentials of a press kit quickly, so you're ready the moment a journalist opportunity appears. Fast turnaround Clear tracking No lock-in WhatsApp 07822 002670 Apply for done-for-you PR ⚠️ Common mistakes The most common mistake is simply not having one at all, and losing opportunities to brands that made it easier for a journalist to say yes. A second is overloading it with marketing language rather than plain, factual information a journalist can use directly. A third is hosting it somewhere hard to find or share, like a locked PDF buried in an email attachment rather than a simple, linkable webpage. 🤝 How we build this for clients Building and maintaining a founder bio and quote bank is a standard part of our done-for-you PR service. It means every pitch we send on a client's behalf is backed by ready-to-use assets, which speeds up how quickly journalists can say yes and reduces the friction that causes so many otherwise promising opportunities to quietly disappear. ❓ People also ask What images should be in a press kit? A founder headshot, your logo in a few formats, and a handful of clear product or service images at high resolution. Should I include past coverage in my press kit? Yes, a short list of links to previous features helps build credibility for journalists considering you for the first time. How often should I update my press kit? Every few months, and after any significant milestone, rebrand, or change in leadership. Can done-for-you PR help build my press kit? Yes, building a founder bio and quote bank is a standard part of our done-for-you PR service. ✅ Final thoughts A press kit is one of the simplest, most overlooked tools in getting press coverage. It doesn't need to be elaborate, but it does need to remove every piece of friction between a journalist's interest and their ability to actually write the story, quickly and accurately. We can't wait to help your business grow Done-for-you PR from ContactJournalists.com is built and run by someone who has actually done this for her own business and grown it into a multi-million dollar brand, not just an agency reading about PR theory. We already support brands like Yourpilla.com, MobileAccountants.com, AdvanceHomeHelp.co.uk and RateGame.io, and we'd love to add yours to that list. Builds SEO Builds AI visibility Saves time Saves money Saves energy WhatsApp us on 07822 002670 Apply for done-for-you PR ContactJournalists.com · Done-for-you PR for founder-led brands · 07822 002670