How to Get Featured in Forbes, Men's Health and National Press

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Connect: in X ig Short on time? Here's the fast version Do I need to start with national press? No, and it's often the wrong first move. Smaller, credible coverage first tends to make national placements far more achievable. What actually got your brand into Forbes? A specific, credible angle tied to a relevant category, a track record of smaller mentions already in place, and being ready to respond quickly once the opportunity appeared. Need publicity fast? WhatsApp us on 07822 002670 and we'll tell you honestly what's realistic and how quickly we can get moving for your brand. F Written by Fortuna, founder of ContactJournalists.com I spent seven years building It Really Works Vitamins as a solo founder, starting with nothing more than a logo I commissioned on Fiverr and a spare room full of stock. There was no PR team, no agency on retainer, and no one else to share the workload with. Over those seven years I grew it into a multi-million dollar brand before selling the business in 2022, and press was one of the single biggest levers in that growth, with genuine, unpaid coverage in Forbes, Men's Health, ShortList/Coach and the Evening Standard. ContactJournalists.com exists to bring that same real, lived experience to other founders, now run on behalf of clients across wellness and well beyond it. Forbes Men's Health ShortList / Coach Evening Standard Brands we already support with done-for-you PR: Yourpilla.com MobileAccountants.com AdvanceHomeHelp.co.uk RateGame.io Contents What national publications actually look for The role of smaller coverage first Timing and news pegs that get you noticed What a winning national pitch looks like What happens after you land big coverage Realistic expectations and timelines How we approach national press for clients People also ask Final thoughts 📰 What national publications actually look for National titles receive vastly more pitches than smaller or trade publications, which means the bar for relevance and timing is higher. What tends to work is a genuinely differentiated angle, a founder with a story worth telling, or a data point that says something new about a trend the publication's readers already care about. A generic "we launched a product" pitch rarely clears that bar on its own. It's also worth understanding that most national journalists specialise. A single title like Forbes covers dozens of distinct beats, from small business to wellness to technology, each written by a different contributor. Pitching the wrong contributor at the right publication is functionally the same as pitching the wrong publication entirely. 🪜 The role of smaller coverage first When I was building It Really Works Vitamins, some of my earliest coverage came from smaller, independent blogs rather than national titles. Those early features mattered more than their traffic numbers suggested, because they gave the brand its first backlinks, its first quotable mentions, and a track record I could point to when pitching bigger publications later. This staged approach is still one of the most reliable paths to national coverage. It's far easier for a journalist at a major title to say yes to a founder who already has a handful of credible mentions elsewhere than to a brand with zero public track record. Build your track record with us We help founder-led brands build that staged coverage history, from first mentions through to national press, with human-led outreach every step of the way. Human-led outreach Clear tracking £249/month WhatsApp 07822 002670 Apply for done-for-you PR 🗓️ Timing and news pegs that get you noticed National journalists work against trends, seasons and news cycles far more than smaller publications do. A pitch tied to a relevant news peg, a seasonal moment, a new piece of research, a shift in consumer behaviour, is significantly more likely to land than the same pitch sent with no context at all. Part of the value of consistent outreach is being ready to move quickly when a relevant peg appears, rather than starting the research from scratch once the moment has already passed. 🏆 What a winning national pitch looks like The pitches that worked for my own brand shared a common shape: a specific, credible hook in the first line, a founder willing to be quoted or interviewed on short notice, and enough supporting detail, real numbers, real customer outcomes, that the journalist didn't have to chase us for basic facts. Forbes selected our brand as a Best Nutrition Innovation, and that Forbes link continued supporting our site's search rankings for years afterwards, a lesson in just how far one well-placed piece of national coverage can carry a brand. Need publicity fast? WhatsApp us your timeline and we'll be honest about how quickly we could realistically build toward national-level coverage for your brand. Fast turnaround No lock-in Clear tracking WhatsApp 07822 002670 Apply for done-for-you PR 📊 What happens after you land big coverage A single national feature rarely changes a business overnight, but it changes what every future pitch, sales conversation and marketing asset can point to. "As featured in Forbes" becomes a permanent credibility marker on your website, your packaging and your pitch deck. Nielsen's research into trust in advertising versus earned media helps explain why that marker carries so much weight: readers trust an independent publication's judgement far more than a brand's own claims about itself. ⏳ Realistic expectations and timelines National press rarely happens on a first attempt, and it's worth planning for a runway of several months rather than weeks. Building relevant smaller coverage first, staying consistent with outreach, and being ready to move on a relevant news peg all shorten that runway considerably, but no ethical PR service can promise a guaranteed placement in a specific title by a specific date. 🤝 How we approach national press for clients Our team builds toward national coverage the same way I built it for my own brand: starting with relevant, credible smaller placements, tracking journalist relationships over time, and staying ready to pitch quickly when a genuine news peg appears. It's a patient, consistent process, not a single lucky email, and it's exactly what our done-for-you PR is built to sustain on your behalf. ❓ People also ask How long did it take to get national coverage for your own brand? Years, not weeks. The smaller coverage that came first built the credibility and backlinks that made national pitches easier to land later. Can a small or new brand realistically get into a national title? Yes, particularly with a genuinely differentiated angle or founder story, though it's rarely the very first piece of coverage a brand secures. Does national coverage guarantee a sales spike? Not always immediately, but it consistently builds long-term trust, search visibility and credibility that smaller coverage alone doesn't provide. Is done-for-you PR able to guarantee a national placement? No ethical PR service can guarantee a specific placement. What we can guarantee is consistent, relevant outreach that builds toward it. ✅ Final thoughts National press coverage is genuinely achievable for founder-led brands, but it's rarely the first rung on the ladder. Building credible smaller coverage, staying alert to relevant news pegs, and being consistent over months rather than weeks is what actually gets a brand from an unknown name to a Forbes feature, and it's the exact process our done-for-you PR is built to run on your behalf. We can't wait to help your business grow Done-for-you PR from ContactJournalists.com is built and run by someone who has actually done this for her own business and grown it into a multi-million dollar brand, not just an agency reading about PR theory. We already support brands like Yourpilla.com, MobileAccountants.com, AdvanceHomeHelp.co.uk and RateGame.io, and we'd love to add yours to that list. Builds SEO Builds AI visibility Saves time Saves money Saves energy WhatsApp us on 07822 002670 Apply for done-for-you PR ContactJournalists.com · Done-for-you PR for founder-led brands · 07822 002670